Mobile Coupon Redemption Set to Reach $43 Billion by 2016

Tablet vs. Smartphone Online Shopping
Trends and Mobile Payments UK

[Analysis] Mobile Walletand NFC Smartphone Forecast,
Wireless Carriers Control will Shrink

50% of U.S. Online Users That Own Tablets Research
Products/Services for Purchase on Their Devices

 

Flows offer a more in depth understanding of specific mobile knowledge areas by grouping together related research.

 

Overview

Although mobile commerce and mobile wallet interest is growing, there is a lot of hype, and it’s still likely that we will be carrying around physical wallets for the short term. By 2016 it is forecasted that their will be 594 million NFC mobile wallet enabled devices worldwide. The next key indicator is user interest, currently only a segment of mobile users make purchases from their devices.

 

Flow Highlights

  • Sales of physical goods purchased via mobiles devices such as tablets and smartphones is set to reach $170 billion by 2015.
  • Based on a survey in the UK, 30% of tablet users have used their device for online shopping compared to only 25% of smartphone users.
  • The UK study also found that a large percentage of mobile consumers that own a tablet or smartphone utilize their device to research products and services before purchase.
  • ABI Research predicts that mobile wallets utilizing NFC chips are set to take off between 2012 and 2016.
  • By 2016 it is forecasted that their will be 594 million NFC enabled mobile wallets.
  • Carriers and integrated vendors such as Apple and Google will be battling for control of the mobile wallet eco-system, reports ABI Research.
  • According to Juniper Research mobile coupon redemption driven by in-store promotions and brick & mortar retailers will exceed $43 billion worldwide by 2016.

 

 

 

 

 

Mobile Research in this Flow

 

Mobile coupon redemption forecast.More charts and graphs within ‘Mobile Research in this Flow’.

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