Flows offer a more in depth understanding of specific mobile knowledge areas by grouping together related research.
Mobile devices (tablet, smartphones etc.) have become the leading growth platform within the gaming ecosystem, primarily lead by traditional non-gamers. Further more the demographic spectrum is widespread from children, as young as 2, to business executives.
- 27% of children borrow their parents smartphone to play mobile games.
- Research has found that PC and console based games (PlayStation, Xbox) provide fun and relaxation, mobile gaming on the other hand with tablets and smartphones helps fill idle time.
- 68% of gamers enjoy playing console and mobile games with others.
- Mobile gamers believe the roles games play are “educational”, “a part of a smart society”, “social”, “create family connections”, and “part of an active lifestyle”.
- 32% of parents in the UK play games with their children and view it as a bonding activity.
- Research by Micheal Chorost, a Ph.D (psychologist), shows that games are addictive because they are easy to learn, rewarding, realistic, and funny.
- 93% of consumers that have downloaded an app from an app store are willing to pay for mobile games.
- iPhone (69%), Windows Phone (70%) and Android (66%) platform users are the most likely to have downloaded a gaming apps in the past 30 days.
Mobile Research in this Flow
- [Editor's Pick] The Profile of a New Zealand Video Gamer Player; A 90.1 Billion Dollar Global Industry
- App Market Controlled by Gamers with the Vast Majority Willing to Pay
- UK Children and Parent Video Game Study
- [Infographic] The mystery behind the addiction that is “Angry Birds”