- Angry Birds has been download over 300 million times since 2009, forecasted to reach 1 billion.
- The total user base logs in 200 million minutes per day, equal to 16yrs of gameplay per hour.
- Angry Birds has three games Angry Birds (76% free, 45% paid), Angry Birds Seasons (29% free, 14% paid), and Angry Birds Rio (28% free, 16% paid).
- Males are more likely to buy these apps than females by 35%, 18-24yr olds are more likely to buy these apps than 25+ yrs old by 33%, and 18-24 yr old males are more likely to buy then 25+ yr old females by 76%.
- Creators of these apps, Rovio, are valued at $1 billion+.
- Out of the three free Angry Bird apps downloaded by 1000 users surveyed, who have played the apps at least 25 times, 4% have downloaded 1, 29% downloaded 1 or 2, and 38% downloaded all 3.
- Out of the three priced Angry Bird apps downloaded by those same 1000 users surveyed, who have played on the apps at least 25 times, 53% paid for none, 22% paid for 1, 11% for 2, and 14% for 3.
- The top devices these apps were download on include Android (41%), iPod Touch (33%), iPhone (32%), PC (25%), iPad (15%), Mac (6%), and others devices at 6%.
- Playing these apps makes people most often feel somewhat relaxed (32%), very relaxed (23%), neither relaxed nor anxious (22%), somewhat anxious (17%), and very anxious (6%).
- The typical effect on moods experienced by players after one session were mostly improved (58%), but some were unchanged (37%) or worsened (5%).
- Of those whose mood worsened after one play session unemployed users were twice as likely to feel anxiety and 2.25 times more likely to get angry. where as 18-24 yr olds were 5 times more likely to be in a worse mood than 25+ yr olds.
- When it comes to single versus married users, both are equally likely to feel happy when playing but single’s are 7 times and 2.5 times more likely to feel sad and angry, respectively.
- Versus other games, single vs married players are 9 times more likely to have worse moods after play.
- The top feelings sometimes felt as a result of playing are joy (53%), relaxation (50%), mastery (39%).
- The users of these apps feel addicted occasionally (54%), never (18%), often (15%), and always (13%).
- Micheal Chorost a Ph.D an psychologist feels the game is addictive because it is easy to learn, rewarding, realistic, and funny.
- 18-34 yr old are 3 times more likely to feel addicted than 35+ yr olds and singles are twice as likely to also feel addicted as compared to married gamers.
- 12% of users have deleted the game and 12% have also thought about deleting it but not acted on it, while the majority 76% still have the app on their devices.
Source Ask Your Target Market (September, 2011)
Respondents & Study Method Survey of 500 U.S. Adults 18+ who dowloaded at least one Angry Bird app, Survey of 1000 gamers
Reference: Ask Your Target Market