Snapshot
Business use tablet sales, in 2011, have reached 30 million units, with tablet adoption seen across various levels in organizations. Many US and European companies have already incorporated the use of tablets and this is expected to gain momentum in 2012.
Key Points
- Corporate-liable and personal-liable business use tablet sales, globally, have grown four times to 30 million unit sales in 2011 from 2010 and are expected to continue to grow to 40 million in 2012.
- The key factors driving sales of these tablets are expected to be high demand for these devices, decreased prices from wholesalers and increasing distribution channels.
- Tablets are being used all levels in organizations, from the sales force to C-level executive and field workers.
- Bring-You-Own-Device (BYOD) tablets represent an opportunity for increased sales from enterprises, even though businesses represent a smaller share of worldwide tablet sales, as many pilot projects and trials involving business use tablets were held across the world.
- BYOD, which has gained ground in some US and European companies, is forecasted to gain wider acceptance in 2012.
- Analysis
- Andrew Brown, a Director of Wireless Enterprise Strategies, says, “Several technology leading companies are keen to go ahead, already deploying Apple iPads–or evaluating Android, BlackBerry Playbook or Windows tablets.”
- Mr. Brown also added, in regards to business use tablet sales, “2012 will undoubtedly see growing competitive offerings, as some vendors are now placing a stronger focus on the business market.”
Source Strategy Analytics (December 19, 2011)
Reference MarketWatch
Image Business person biting an iPad by nw10photography
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