Snapshot
AT&T (with 33.5% marketshare) leads the US, followed closely by Verizon (with 30.5% markshare), as the top US mobile network provider for smartphones. In terms of all mobile phone types, Verizon, AT&T, Sprint and T-Mobile make-up 78% of the total US marketshare of mobile network providers.

 

Key Points

  • Americans and their app attention spans (mobile app shelf life)
      • New research from Pew Internet highlights how quickly the lustre wears off of new app downloads on smartphones such as the iPhone, Android and BlackBerry.
      • 42% of US adults have mobile phones with apps.
      • 68% of smartphone owners open 5 or fewer apps at least once a week.17% don’t use any apps.
      • An analyst commented that measuring downloads of an app are a poor measure of how successful an app is. What is more relevant is the active user base of the app. Analysts consider an app successful if it retains 30% of it’s base.
      • Roughly 80 to 90% of apps are eventually deleted.
      • Android users spend about 90 minutes a day using their smartphone, 66%+ of which is spent on mobile apps. iPhone users demonstrated similar trends.
      • There are over 1 millions apps on the the four most popular app stores (including Apple App Store, Android Market, BlackBerry App World), but only 10% have been discovered by mobile users.
      • Of the top 50 apps every month, 10 are new ones.
  • US telecom smartphone wars, AT&T vs. Verizon
      • The marketshare of mobile network providers in the US, based on Q4 2011 data, is divided mostly between Verizon (31.5% marketshare), AT&T (26.9%), Sprint (10.5%) and T-Mobile (9.5%), with Tracfone (7.1%), Sprint Prepaid (5.1%), Metropcs (3.2%), US Cellular (2.1% and Cricket (1.9%) also making some headway.
      • When looking specifically at smartphone mobile carriers, AT&T leads in the US with 33.5% marketshare, based on Q4 2011 data, followed by Verizon (30.5% marketshare) which grew by 3.7% from 2010 thanks to the release of the Verizon iPhone.
      • Aside from Verizon releasing the iPhone, in 2011 on their network, Sprint also followed suit which helped bring its smartphone mobile network provider marketshare to 13.7% in the US and left T-Mobile with a 11.3% marketshare.

 

 

US Mobile Network Provider Share of Total Mobile Market

 

 

Source  comScore (February 23, 2012), Pew Internet, Nielsen

Respondents & Study Method Survey of age 13+ US (10,000 mobile phone owners), UK (5,000 mobile phone owners), FR (4,000 mobile phone owners), DE (5,000 mobile phone owners), ES (4,000 mobile phone owners), IT (4,000 mobile phone owners), CA (5,000 mobile phone owners, reported quarterly), JP (4,000 mobile phone owners) mobile subscribers

Reference comScore, The Star

Image I’m f**king bored of you By id-iom

 

 

 

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