[Editor’s Pick] Social Networking & Social Gaming Elements: Entry Point For Mobile App Developers When It Comes to Targeting Teensby Kristy Johnson on Mar 8, 2012 • 7:00 am
Mobile app developers should use social networking and social gaming elements in their app to target teen. 66% of teens aged 12 to 17 have a mobile phone, they are heavy social networking users; 93% of teens use Facebook. 69% of the 12 to 13 age group play games on a social network. Using a social networking or media element is a tactical way for mobile app developers to reach and create apps for this segment.
- One way to develop a hypothesis for mobile trends in the future, as well as innovation opportunities or niche’s, for mobile app developers is to understand the technology habits of today’s youth. Pew Internet conducted a detailed study on US teen social networking and mobile phone habits.
- Specifically examining Internet browsing habits, the 12-17 teen age group leads in Internet adoption at 95%. The next closest demographic at 94% are consumers aged 18-29.
- Moving to mobile phones (including feature phone and smartphone) 66% of teens aged 12 to 17 have one. In the 14 to 17 teen demographic this number reaches 80%.
- Ethnically 78% of white teens have a mobile phone compared to 75% for African-American and non-Hispanic, while 68% of English speaking Hispanics have one.
- Looking at family phone ownership, the data points to increasing parents and children with mobile phones. Currently 90% of parents in the US have mobile phone and 75% of teens aged 12 to 17.
- When twitter initially began to get attention teens did not take much notice, social networking site such as Facebook and MySpace dominated teen attention. There is now a healthy growth trend of 12-17 year olds engaging in Twitter (16%), however social networking sites remain king at 80%.
- Facebook is the social networking site of choice for teens, 93% followed by MySpace at 24%.
- Examining social networking activity and behavior by teens through younger teens ages 12 to 13 and older ones ages 14 to 17 there are some subtle distinctions.
- Overall younger teens engage less while older teens engage a lot more when it comes to posting comments and status updates.
- The only category that younger teens edge out their older counter parts is in social network gaming, 69% versus 44%.
- 73% of younger teens post comments on friends posts, 92% of older teens.
- 73% of younger teens post status updates, 90% of older teens.
- 84% of younger teens send instant messages or chat on social networks while 89% of older teens do.
Source Pew Internet (December 5, 2011)
Reference Pew Internet