Snapshot
Mobile content usage for US, EU5 (UK, Germany, Spain, Italy, France) and Canadian mobile users mostly consists of sending text messages and taking photos, by a majority of users in each region. A majority of mobile users in Japan on the other hand take photos and use their email on these devices. Aside from texting, taking photos, accessing social networking/blog content, the weather and email, less than third of all mobile users engage in other mobile content (i.e. playing games, searching, etc). Similar results were found in the EU5 and Canada, but in Japan less than a quarter of users engage in other mobile content, aside from texting, taking photos, email, weather and searching.
Key Points
- A Q4 2011 survey of mobile users showed that a majority of US users sent text messages (74.3%) an take photos (60.3%) with their device, they also use their email (40.8%), access social networking/blog content (35.3%), access weather information (35.2%), play games (31.4%), search (29.5%), view maps (26.5%), view the news (25.5%), listen to music (23.8%), view sports information (21.8%), view financial news/stock quotes (15.1%) and accessing retail stores online (12.2%).
- In Canada, text messaging (69.2%) was also found to be carried out by a majority of mobile users, followed by taking photos (55.1%), using email (35.9%), viewing social networking/blog content (31.2%), playing games (30.8%), viewing the weather (29.8%), searching (25.6%), listening to music (23%), viewing maps (21.6%), viewing the news (20.1%), viewing sports information (16%), viewing financial news/stock quotes (11.4%) and accessing retail stores online (6.1%).
- And in the EU5 a majority of mobile users sent text messages (84.4%) and take photos (59.8%), followed by using their email (30%), playing games (27.5%), listening to music (27.4%), viewing social networking/blog content (25.7%), viewing the weather (23.2%), searching (20.4%), viewing the news (20%), viewing maps (18.2%), viewing sports info (16.5%), viewing financial news/stock quotes (11.3%) and accessing online retail stores (8.2%).
- Japan’s market stands out from the above as most of their mobile users (63.9%) take photos and use their email (57.3%), followed by sending texts (44.4%), viewing the weather (35.1%), searching (30.8%), viewing the news (24.3%), viewing sports information (19.7%), viewing social networking/blog content (19.6%), viewing maps (19.4%), viewing financial news/stock quotes (17.9%), playing games (15.3%), listening to music (13.3%) and accessing online retail stores (10%).
Source comScore (February 23, 2012)
Respondents & Study Method Survey of age 13+ US (10,000 mobile phone owners), UK (5,000 mobile phone owners), France (4,000 mobile phone owners), Germany (5,000 mobile phone owners), Spain (4,000 mobile phone owners), Italy (4,000 mobile phone owners), Canada (5,000 mobile phone owners, reported quarterly), Japan (4,000 mobile phone owners) mobile subscribers
Reference comScore
Image By Βethan
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