The Velositor study examined in-app purchase revenue from apps that were free to download.
75% of all American’s have used their mobile phone while in the bathroom, many engaging in using apps, making work phone calls and even shopping online.
AT&T (with 33.5% marketshare) leads the US, followed closely by Verizon (with 30.5% markshare).
Most smartphone platforms are approximately evenly split between males and females except Blackberry and Android which are dominated more by females and males, respectively. Also, CTRs are higher among males.
67 of the top UK Apple App Store apps were benchmarked to assess the top ranked apps. Amazon, Waterstones and Debenham ranked the top mobile retail apps.
The average top 100 Android app has a price of $3.74 versus only $1.47 for a top 100 iPhone app.
New app discovery by Android and iOS app users occurs mainly through their app store (63%).
In a study of smartphone users, almost all Android and iPhone users visit Google’s mobile website (92%), the most visited mobile site by all users, folowed by Facebook.
44% worldwide market share of app downloads has given Android the lead over Apple’s App Store download market share (31%). Android smartphone shipment growth for Q1 and Q2 of 2011 are more than twice that of Apple’s which has bolstered such high app downloads.
Free app with in-app purchase (Free-mium), a business model made popular in mobile game apps is now proving to be the dominate revenue generating model within the mobile app space.