Apple’s Decision to Block UDIDs Will Impact Ad Revenue for Mobile App Developers
Roughly six months ago Apple warned mobile app developers about a change concerning unique device identifier or UDID usage (for iPhone and iPad).
(Press Release) iPhone App Developers Stand to Earn as Much as $65,885 Through Their Freemium iPhone App, via In-App Purchases
The Velositor study examined in-app purchase revenue from apps that were free to download.
Using a Mobile Phone in The Toilet, Android & BlackBerry Smartphone Users Lead the Pack
75% of all American’s have used their mobile phone while in the bathroom, many engaging in using apps, making work phone calls and even shopping online.
American App Attention Spans and, AT&T and Verizon Battle For Largest US Smartphone Mobile Network Provider
AT&T (with 33.5% marketshare) leads the US, followed closely by Verizon (with 30.5% markshare).
![[Infographic] Mobile Apps Battle: Male vs. Female Research](http://velositor.com/wp-content/uploads/2011/09/Brazilian-Jiu-Jitsu-triangle-atempt-by-San-Diego-Shooter-e1316285330917-290x290.jpg "[Infographic] Mobile Apps Battle: Male vs. Female Research")
[Infographic] Mobile Apps Battle: Male vs. Female Research
Most smartphone platforms are approximately evenly split between males and females except Blackberry and Android which are dominated more by females and males, respectively. Also, CTRs are higher among males.
![[Editor's Pick] App Benchmark; Deep Dive into Top Retail Apps](http://velositor.com/wp-content/uploads/2011/10/Shopping-despair-by-David-Blackwell.-290x290.jpg "[Editor's Pick] App Benchmark; Deep Dive into Top Retail Apps")
[Editor's Pick] App Benchmark; Deep Dive into Top Retail Apps
67 of the top UK Apple App Store apps were benchmarked to assess the top ranked apps. Amazon, Waterstones and Debenham ranked the top mobile retail apps.
![[Editor's Pick] The Average Price of a Top 100 Paid App for Android is 2x That of an iPhone App and Only 19 Apps Out of the Top 100 Were Found in Both App Stores](http://velositor.com/wp-content/uploads/2012/03/dollar-store-by-Nemos-great-uncle-290x290.jpg "[Editor's Pick] The Average Price of a Top 100 Paid App for Android is 2x That of an iPhone App and Only 19 Apps Out of the Top 100 Were Found in Both App Stores")
[Editor's Pick] The Average Price of a Top 100 Paid App for Android is 2x That of an iPhone App and Only 19 Apps Out of the Top 100 Were Found in Both App Stores
The average top 100 Android app has a price of $3.74 versus only $1.47 for a top 100 iPhone app.
New App Discovery, For Android and iOS App Users, Occurs Mostly By Searching App Stores or From Referrals of Friends & Family
New app discovery by Android and iOS app users occurs mainly through their app store (63%).
87% of Mobile Subscribers Say They Have Used a Deal-of-the-Day Website, An Example of SoLoMo
SoLoMo usage is picking up, as 87% of mobile subscribers have used a deal-of-the-day website, according to a survey. The deal-of-the day destinations with greatest reach are Groupon, Living Social Deals and Yelp Daily Deal.
The Average iPhone User Has 44 Apps on Their Device Versus Only 32 Apps For Android Smartphone Users
In a study of smartphone users, almost all Android and iPhone users visit Google’s mobile website (92%), the most visited mobile site by all users, folowed by Facebook.
Android Leading Apple in Worldwide App Downloads, Claiming 44% of the Global App Download Market Share
44% worldwide market share of app downloads has given Android the lead over Apple’s App Store download market share (31%). Android smartphone shipment growth for Q1 and Q2 of 2011 are more than twice that of Apple’s which has bolstered such high app downloads.
Free App With In-App Purchase Set to be Dominant App Business Model
Free app with in-app purchase (Free-mium), a business model made popular in mobile game apps is now proving to be the dominate revenue generating model within the mobile app space.
